JSM partners with Small Business Operations Expert to Ensure Client Profitability - Read More!
As Mr. Warren Buffett says in one of his more famous quotes, “Only when the tide goes out do you discover who’s been swimming naked.” In essence, you need to be ready for adverse situations in the economy or marketplace. You can’t just continue to market, market, market your company. This is why having an operational working plan and processes is equally important as that in marketing.
JSMedia has been driving explosive growth for small business clients in NYC, Los Angeles and Florida since 2006. Unfortunately a fraction of these companies fail to implement proper operations systems and thus can’t scale. We have seen this time and again with our entrepreneurial branding company executives who get uber excited to drive more revenues, yet are slow to manage expenses and high dollar resources.
This is fraught with problems. They (the small business owners and partners) take a long time to pull the trigger on investing into Digital Marketing, PR and event marketing. And in this time they bring in all of their teams to gear up for our marketing programs but don’t equally invest the time and people in gearing up for operational expansion. Our goal is to help companies grow and scale for the long-term. And we do this when there are proper investments of collaboration time and budgets. But, although we see them headed for trouble when we see a y-y profitability as only equal or slightly higher, we are not the experts in operations effectiveness, systems, procedures and tools.
This is why after working with several joint small business ($5MM-$200MM() clients (who are scaling and reinvesting their teams, employees and facilities) JSMedia has decided to bridge a formal business partnership with Operations Management consultant, Dennis Streppa, a turnaround operations specialist who has helped several executive roles at PE and VC-backed startups. In addition to holding P&L accountability for $800M global business with manufacturing in the US, Malta, and Asia., he has also helped to turnaround slow performance at several companies including: Baxter International , Allegiance HealthCare, Prezio Health (Surgical and Endoscopic third party repairs), Global Medical Imaging (Avante Health), Peninsula Partners and American Circuits, Inc..
This partnership and activation at client site, helps to mitigate the biggest risks companies face due to the explosive demand growth (driven by JS Media). Working with Dennis as part of the team. ensures that potential issues are identified and resolved before they overwhelm a small business team’s infrastructure.
Dennis specializes in accelerating operational excellence by aligning internal and external stakeholders with company goals. His focus is on the time-tested 8 characteristics of highly effective teams, employing inclusive, collaborative, and yet accountable processes. These processes are foolproof in identifying and prioritizing issues, implementing employee-developed action plans, and achieving accurate forecasting, ultimately leading to optimized financial results.
In all of this JSMedia, with Dennis Streppa now on board, brings a joint consulting program to small business owners and startup CEOs. The initial half-day marketing and operations strategy program reviews and provides immediate resolve to company gaps and challenges in both Digital Marketing and Operational effectiveness .
This consultation meeting on-site supports key executives of a small business company to better understand gaps that may be hindering their performance, growth and employee engagement. Further, where potential opportunities for growth and scalability. Some of what is covered includes:
Understanding and review of targeted Digital Marketing inefficiencies, gaps and areas of weaknesses
Initial action steps to resolve marketing programs - from tools to people resources, to marketing budgets, target marketing, content improvements and branding and channel based optimization recommendations (general)
Specific sequential marketing plan (post strategy meeting)
Operational inefficiencies and areas that require immediate improvement to meet the needs for profitable scalability
This joint consultation includes a presentation on Small Business Marketing and Operations best practices complete with successful client examples, live review of all client programs, interviews with all small business client key stakeholders. We offer these only for small business companies with revenues of a minimum of $5MM and in business operations for a minimum of 5 years.
In addition to our launch program, interested small business owners and start-up CEO’s have the opportunity for private coaching with both JSMedia CEO Jasmine Sandler as well as Dennis Streppa.
If you are looking to drive real profitability and scalability for your business and need experts to immediately guide you, complete our short JSM SMALL BUSINESS NEEDS FORM and a member of our team will be in touch to assist you right away!