Personal Branding for Executives
We elevate executive presence — online, on stage, and in the boardroom.
Trusted by the World’s Most Prestigious Firms
Strengthen Executive Branding & Visibility
JSM builds executive brands that perform where it matters: in the market, in the media, and inside your organization. Led by keynote speaker and LinkedIn author Jasmine Sandler, our programs combine strategy, message architecture, and hands-on execution—so your presence is consistent on LinkedIn, on stage, and across stakeholder touchpoints. Core services include Executive Brand Strategy sessions to clarify positioning and next steps, LinkedIn Profile Optimization with content and design upgrades, and Monthly LinkedIn content support for ongoing visibility and authority.
For leaders ready to move fast, the Executive Branding Program is our concierge, end-to-end package. It includes a personal brand business action plan, content plan, social messaging, sales action plan, a professional photoshoot, and a scripted, produced intro video—everything you need to launch or relaunch your executive brand with measurable momentum. Coaching can be layered in as needed, and location-specific programs are available (NYC, Chicago, and more). Book a consult to map the right path, then choose the package level that matches your goals and timeline.
What Clients Say
Jasmine freely shared her ideas without fear to enhance the final outcome that is more impactful for me. She centered her outputs around my objectives and offered unhindered feedback throughout the process. I was inspired and exceptionally pleased with Jasmine’s support & output.
— Rajendran Bhimaraj, Int’l Executive Leader in Healthcare
Jasmine Sandler sets the standard for social engagement. She understands the healthcare space and works with each client to ensure she addresses their unique needs.
— Jennifer Zinn, Head, Laboratory Diagnostics and Point of Care, North America Siemens Healthineers
Jasmine is the consummate Branding & Marketing Strategist. She is easy to work with and can take your existing career portfolio and turn it into a professional masterpiece highlighting key accomplishments.
— Monica Poindexter, Head of Inclusion and Diversity, LYFT
Ready to Get Started?
Book a consultation now and get 15% off!
Packages
Starter Package:
Executive Visibility Launch
$2,500
Includes:
Full LinkedIn profile optimization
Custom LinkedIn graphics
30 days LinkedIn content plan (topics, articles, posting schedule)
(1) 60-90 min basic personal brand strategy session
Core Package:
Authority Accelerator
$5,000
Includes:
Everything from Starter Package plus:
Custom brand messaging framework
3 months of LinkedIn content creation & posting
SEO personal branding audit - with keyword and industry research
(2) 1-on-1 coaching / strategy calls
Premium Package:
Executive Influence Suite
$10,000
Includes:
Everything from Core Package plus:
6 months done-for-you Linkedin content & engagement
Personal website / mini-site or media kit design or redesign
SEO strategy implementation
Media outreach support or guest post placements
Priority 1-on-1 access and quarterly brand strategy reviews
Additional Services
EXECUTIVE BRAND TRAINING FOR GLOBAL TEAMS
Global and multinational organizations require a different level of team support. JSM delivers executive team training on social branding and social selling to Fortune 500 firms that have executives with shared responsibilities. Executives from firms including Booze-Hamilton, The NFL, SAP, Medtronic, SS&C, Thomsen Reuters and many more can attest to the excellence in social strategy training JSM provides.
In the digital age, executives need to have proper social brands and digital communication marching instructions to their teams. JSM offers both custom virtual and in-person team training programs for executives that cover everything from executive social branding, content shaping, bridging communications to marketing teams, media coverage and more.
Contact JSM today to inquire about Executive Brand Strategy Team Training.
EXECUTIVE THOUGHT-LEADERSHIP DEVELOPMENT
C-level and VP-level executives are more and more expected to be visibly on the front-lines. This means not only having a proper daily social brand presence but also having a solid plan and professional branding team to execute and manage a daily executive brand that delivers total thought-leadership.
At JSM we have been helping executives to obtain targeted industry speaking engagements, write and finalize authored industry papers and books, have clear keynote messaging, and gain major media interviews since 2006. In our JSM Thought-leadership programs for executives, we offer packaged and customized programs.
We have various program options based on your needs, from executive digital brand development to media representation and speaker management. Download our deck with examples or contact JSM today.
Who We Are
Since 2006, JSM has helped executives build and own powerful digital brands—and the executive-level marketing strategies behind them—designed to earn loyalty from both internal and external stakeholders. A strong executive brand, online and offline, drives real outcomes: higher compensation, greater employee buy-in, stronger media attention, and faster, more successful launches.
Whether you’re navigating a career transition, elevating your LinkedIn presence, launching a speaking career or new venture, or responding to a company mandate to expand your executive visibility across social, JSM delivers tailored Executive Visibility & Strategy Services to meet you where you are—and take you where you want to go.
Visibility is now part of the job description. When leaders are expected to be public, persuasive, and values-driven, executive branding becomes a business function — not a vanity project. The way you show up shapes how your organization is perceived and how decisions get made.
Our executive branding programs are built for real executive goals: investor confidence, B2B growth, sector leadership.
We help you clarify a distinctive point of view, elevate your presence across LinkedIn and media, and turn expertise into measurable advantage for the bottom line.
Attract Opportunities with a Credible Executive Brand
Stand out in a sea of sameness. Build trust with the people who matter—customers, partners, boards, and press—while driving brand recall, qualified leads, and high-value opportunities. Lead the narrative in your market, and let your reputation do compounding work.
Effective Executive Branding on Social Media
Position yourself as the trusted, informed voice in your field with strategic executive branding. Increase brand recall, generate qualified leads, and unlock partnerships—while building credibility with key stakeholders and leading your market from the front.
What’s Included
EXECUTIVE VISIBILITY STRATEGY SESSION
60 - 90 min deep dive into your goals and how JSM can improve your online credibility.
It starts with a rigorous executive brand strategy.
Expert-led brand building, protection, and online reputation management ensure senior leaders and teams show up consistently, credibly, and with influence.
Led by Jasmine Sandler — global keynote speaker and executive-team trainer in LinkedIn marketing and executive brand-building — JSMedia has helped thousands of leaders expand their impact inside and outside their organizations, leading to paid board opportunities, compensation growth, investor interest, promotions, media coverage, and community leadership.
Our concierge programs deliver measurable results, from recorded Zoom coaching and targeted LinkedIn management to personal executive website design, media and board placement support, and investor introductions.
Lay the foundation first.
If you haven’t defined your brand story, messaging, design system, and target plan, that work is essential before launching online.
Today’s executive landscape moves fast.
CIOs become CISOs, CTOs and CMOs share mandates, and startups appoint interim CEOs at speed. JSMedia supports leaders through transitions and high-stakes career decisions.
Trusted by discerning executives from Spectrum, IBM, Booz Allen Hamilton, Roche Diagnostics, Thomson Reuters, and more.
Ready to move?
Book a consult for immediate questions, or schedule an introductory conversation to explore our executive services and digital strategy for leaders.
EXECUTIVE LINKEDIN PROFILE OPTIMIZATION
Done-for-you revamp of your LinkedIn profile.
EXECUTIVE LINKEDIN PROFILE OPTIMIZATION
Executives need a concierge-level approach that blends experience storytelling, sharp content, brand strategy, and ecosystem support to present a compelling LinkedIn presence.
At JSM, this is our craft. Under the direct guidance of CEO, LinkedIn author, trainer, and keynote speaker Jasmine Sandler, executives receive premier LinkedIn social branding and fully personalized LinkedIn marketing service.
This engagement is designed for leaders who treat LinkedIn as their primary daily platform—building industry influence, expanding personal brand share, attracting investors and partners, and becoming recognized thought leaders in their space.
Explore the full scope of the JSM Executive LinkedIn Profile Enhancement. For a broader view of our executive Social Branding Consulting & Strategy Services, download the JSM Social Brand Deck.
Led by LinkedIn Branding Expert, Author, and Keynote Speaker Jasmine Sandler, has been helping executives build strong, visible LinkedIn profiles since 2008.
An enhanced and optimized LinkedIn profile, crafted with a specific executive brand strategy in mind, has proven successful for over 100 JSM Executive LinkedIn clients.
If you're looking to elevate your thought leadership and increase the value of your executive career, the JSM LinkedIn profile service is designed for you.
EXECUTIVE LINKEDIN CONTENT PLAN
One-month LinkedIn content plan from topics to posting schedule, designed to raise your authority and visibility.
EXECUTIVE LINKEDIN CONTENT DESIGN
Your optimized profile is the foundation; consistent publishing is what builds authority. That’s why we offer ongoing LinkedIn content support for executives.
With your JSM profile in place, we keep you active and visible: weekly on-brand templates, fresh article/header designs, and quick coaching by text or online so posts get drafted, refined, and shipped in minutes.
Ready to stay top-of-mind? Activate your monthly LinkedIn content program.
Contact JSM to get started improving your authority and visibility today.
ENGAGING LINKEDIN NEWSLETTERS
Expertly designed LinkedIn newsletters captivate your audience and position you as a trusted authority in your industry.
Our Esteemed Clients
Rod Cotton, Sr VP Roche Diagnostics, JSM Executive Premium LinkedIn Client
Rebecca Blake, Director, Mt. Sinai Hospitals NYC, JSM Executive Premium LinkedIn Client
Tom Krause , CEO, Krause Bell , JSM Executive Premium LinkedIn Client
Mary W. Jaensch, CEO, LastBigGig, JSM Executive Premium LinkedIn Client
Ready to Get Started?
Book a consultation now and get 15% off!
FAQs
1) What’s included in the Starter “Executive Visibility Launch”?
A full LinkedIn profile optimization with custom graphics, a 30-day LinkedIn content plan (topics, articles, posting schedule), and a 60–90 minute personal brand strategy session.
2) What upgrades do I get in the Authority Accelerator?
Everything in Starter, plus a custom brand-messaging framework, three months of LinkedIn content creation and posting, an SEO personal-branding audit with keyword/industry research, and two 1-on-1 strategy calls.
3) What’s in the Premium Executive Influence Suite?
All Authority items, plus six months of done-for-you LinkedIn content & engagement, a personal website/mini-site or media kit (new or redesign), SEO strategy implementation, media outreach/guest placements, and priority access with quarterly brand reviews.
4) Who leads the work?
Programs are led by Jasmine Sandler—a keynote speaker, LinkedIn author/trainer—backed by JSM’s executive branding team.
5) Is this only about LinkedIn, or broader visibility too?
LinkedIn is the core execution channel (profile, content, engagement), but higher-tier packages extend into brand messaging, SEO strategy, personal site/media kit, and media outreach—so your visibility grows across platforms and press.
6) How do we start?
Begin with a 60–90 min Executive Visibility Strategy Session to set goals and identify credibility gaps. From there, you’ll select the package level that fits your timeline and objectives.
7) How quickly will I see results?
The Starter package delivers a visible profile overhaul and a 30-day content plan immediately upon completion; Authority and Premium add ongoing content and outreach over 3–6 months, compounding reach and recognition as you publish consistently. (See package durations/deliverables.)
8) Who is this best for?
Executives in transition or growth mode (new CEOs, speakers, founders, board-level leaders) who want a credible, consistent public presence that supports investor confidence, B2B growth, and sector leadership.
9) Do you provide done-for-you content or just a plan?
Starter includes a 30-day plan; Authority adds three months of done-for-you creation and posting; Premium extends to six months with engagement support.
10) Can you help with speaking, media, or board visibility?
Yes—Premium includes media outreach/guest placements, and JSM also offers executive brand training and thought-leadership development (speaking, authored pieces, media interviews) as add-on programs.
11) Where do you operate?
Programs are delivered virtually and in person, with locations noted on the site (NYC, Los Angeles, Florida), and travel/logistics handled per engagement.
12) How do I book or learn more?
Use the Book a Consultation or Discovery Call links on the page, or download the Executive Branding Deck for case studies and deeper details.