Our Top 5 Executive Branding Case Studies
ROD COTTON
CEO, Cotton Ventures, Board Director - Biotech & Healthcare
In 2014 Rod Cotton, CEO of Ventures, Former Fortune 50 Healthcare Executive, contacted JSMedia to assist him with the optimization of his LinkedIn Profile. Jasmine Sandler led this work. At the time, he was an established global leader at Roche Diagnostics. He had won many awards there and was an active leader in multiple areas.
Jasmine worked to build a robust, engaging and solid LinkedIn Profile. She also assisted in guiding him on his executive brand linkedin articles and other social media brand content.
As Rod grew into higher positions and eventually exiting Roche to yield his executive experience to deliver impact across Boards, JSMedia was there to help.
In 2024 Rod contracted JSMedia to design and develop a robust, complex website for his new venture, Cotton Ventures, LLC that would be scaleable, engaging , on brand and support his very agile work as a leader, keynote speaker, strategic advisor, Board Director, executive coach and mentor.
He didn’t have a specific plan, but a very strong vision of what he wanted as the outcome.
The JSMedia team took his vision , his assets and spent months designing and developing, revising content as Rod moved into multiple new Board positions, speaking engagements and community impact.
We are proud to now have the approval to launch the Cotton Ventures, LLC website featuring all that Rod does to impact the world of Biotech, Healthcare and peer executives. See the new Cotton Ventures website - cottonventures.co
MARY WALLACE JAENSCH
Founder, MWJ
Mary Wallace Jaensch, a long time COO in the female healthcare space came to JSMedia when she decided to launch her own venture. She had heard of the Executive Branding Solutions services JSMedia offers because she was a member and coach of JSMedia's sister media organization. Warrior Women in Business, which produces live events supporting women business owners in economic growth and connectivity to female leaders.
JSMedia's work for MWJ was the full executive branding design and messaging package. She went through a comprehensive brand discovery, messaging, brand design , social media design, logo design, fashion styling, photography and video production series with JSMedia's branding and styling teams.
The results: MWJ launched with a consistent engaging executive brand across website , social and offline in her executive speeches. Listen in to what Mary had to say about her experience with JSMedia and the team!
RACHEL BRAUN SCHERL
Co-Founder, Managing Partner, Spark Solutions for Growth
Rachel Braun Scherl met JSMedia and Warrior Women in Business CEO, Jasmine Sandler when Jasmine led her famous Keynote Speech "Executive Branding for Women in Business" at Metlife. Rachel immediately hired Jasmine and her team at JSMedia to help Rachel with all of her Executive Branding, Speaker Branding and Outreach and Digital Marketing needs.
JSMedia designed and developed her total online brand as a full Executive Branding Package - from her Spark Solutions website, to her personal brand logo to her photography, vdeo work, LinkedIn profile. Additionally, JSMedia led the design, development and outreach of her speaker brand and her author brand.Because of the excellence of our work, Rachel has been able to book speaking engagements, book tours across the country. She retained JSMedia for over 6 years and continues to support us with client referrals and appearances at our Warrior Women in Business events.
TIMM CHIUSANO
VP, Spectrum
Timm Chiusano reached out to JSMedia as a new young leader at Spectrum, owned by Time Warner to get help with positioning himself as an executive and in creating a content plan to create a persona that would be highly engaging. JSMedia did just that, working with Timm to create an executive branding strategy and plan to get him in front of 1,000's of internal stakeholders and to shape his brand crossing his personal passions and professional executive brand. Since this work, Timm now has been able to shape his executive brand and content to take on paid influencer work.
KYLE MARTINOWICH
Former Director, ORACLE
Kyle engaged Jasmine Sandler , leader of JSMedia. while at Oracle to lead Executive Brand Training and Coaching.In here training and coaching work, Jasmine customizes content and break-outs to ensure that key executives are able to take immediate action on their personal brands. Hear what Kyle had to say: